Vier5 139, rue du Faubourg St.Denis 75010 Paris ++33 1 42 05 09 90 contact@vier5.de 1. PHASE Temporary Corporate Design All material that had been used for 20 years, e.g. letter paper, envelopes, business cards etc., was examined and evaluated. Most staff members had material stemming from the museum’s different phases, and almost everyone possessed a different kind of business card. The same was true of the guiding system within the museum. Each period of the museum’s history had left its more or less sensible marks. The first phase leading towards a new corporate identity consisted in standardizing and structuring. The entire staff received new business cards from a business card machine. Now, all have the same kind for the first time in years. Furthermore, a stamp was made to standardize all material used, e.g. for correspondence. In the guiding system, all material that proved to make little sense was removed. Sensible solutions for the guiding system were worked out together with the museum’s staff and immediately implemented in the architecture and on the walls by means of felt-tips and masking tape. In just a few days, a temporary design was created that could be quickly altered depending on the requirements. Changes in the museum thus became visible within a short period of time. <

temporary guiding system